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Creating an Outstanding LinkedIn Presence

linkedin May 13, 2024
Group of business professionals

LinkedIn, the veritable forest of professional networking, is ripe with opportunities—if only your profile isn’t camouflaged among the evergreens. Let’s talk about giving your LinkedIn profile the equivalent of a peacock’s plumage, a garden of delightful visibility that will have recruiters and networkers stopping to smell the roses.


  1. Craft a Keyword-Rich Headline

 Make your headline an inviting gateway by incorporating specific, industry-relevant keywords. This increases your visibility in searches, making it easier for the right people to find you. Instead of a generic title like “Marketing Professional,” use something more specific like “Dynamic Marketing Maestro & SEO Virtuoso | Unleashing the Full Potential of Digital Landscapes | Empowering Brands to Soar,”


  1. Enrich Your About Section

 The ‘About’ section is where you can lead visitors on a journey through your professional life. Share your personal story, highlight your successes, and talk about what drives you in your career. This section should be engaging and paint a comprehensive picture of who you are professionally.


  1. Secure a Custom URL

 Simplifying your LinkedIn URL to something memorable and professional, like your name, makes your profile easier to find and share. This small but effective change is akin to putting an easy-to-read nameplate on your garden gate.


Pro Tip: Once you customize your URL, you need to update it on anything that has the link on it, such as your resume's contact information. The old URL link won't work anymore!


  1. Engage Actively and Share Your Insights

 Active engagement and sharing relevant content on LinkedIn can significantly boost your profile’s visibility and engagement. Write thoughtful comments on posts in your area of expertise, share insightful articles, and publish your own posts to demonstrate your thought leadership. This engagement is equivalent to watering and tending to your garden regularly, ensuring it remains vibrant and attracts visitors.


  1. Gather Endorsements and Recommendations

 Similar to peer reviews for a botanical garden, endorsements and recommendations from colleagues and industry peers enhance your profile’s credibility. Make a consistent effort to collect and also offer endorsements and personalized recommendations. These elements act as social proof of your skills and professionalism.


Boost Your LinkedIn Profile Today

 Looking to spruce up your LinkedIn profile but not sure where to start? Personal Touch Career Services is ready to assist. We provide targeted strategies for LinkedIn optimization, including a free 30-minute consultation to help improve your digital persona. Let’s work together to make your LinkedIn profile stand out.


Get started here:


Implementing these updates can be the key to unlocking new professional vistas. Give your LinkedIn profile the attention it deserves, and watch your network grow.

Wondering how effective your job search is? Schedule a complimentary 30-minute consultation with one of our career coaches, Donna Shannon or Dia Kline

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